.Post Perspectives: 15.Ever before asked yourself exactly how an electrical developer ends up managing an influencer advertising and marketing platform? Jonathan Eg, CEO of Partipost, spills over the tea on The Adrian Series.Secret takeaways:.Why investing protocols caused loneliness (and also an occupation pivot).The magic formula: genuineness + consistency = influencer success.B2B influencer marketing in Asia: It's coming, yet gradually.AI influencers: Cool, however possibly won't substitute your BFF's Instagram.The remittance issue plaguing influencer advertising (and also just how Partipost is actually addressing it).Enjoyable truth: Jonathan's dad expects Mondays. Yes, you check out that right.Bottom line: The influencer advertising garden is actually evolving faster than you can mention "swipe up." Coming from micro-influencers to AI characters, the activity is actually changing-- yet authenticity still reigns supreme.Therefore, before you underrate that close friend with 200 followers as "certainly not prominent," bear in mind: on earth of nano-influencers, your bestie could only be the upcoming big factor.Listen for even more influencer knowledge as well as possibly pick up a pointer or 2 for your own Instagram video game!